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BIG IDEA ENTERTAINMENT ENTERS BRAND NEW MULTI-PRODUCTION
ANIMATION DEAL WITH ENTRENCHED, INC.

Entrenched Partner, Hawaii Animation Studios, Commemorates Its Opening in Honolulu On Thursday, February 11th




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NEWS SOURCE: Hoganson Media
February 9, 2010

FRANKLIN, TN (February 9, 2010) - Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, today announced plans to enter into an all-new multi-production deal with animation studio Entrenched, Inc. The two companies have agreed to collaborate on brand new VeggieTales® content, including DVDs. The animation will be completed by Entrenched’s sister-company; Hawaii Animation Studios (HAS), which was co-developed by four industry veterans, Dan Krech, Jeff Bell, Joe Serafini and John Morch. Previously, principals of HAS played a significant part in the production of Big Idea Entertainment and Universal’s 2008 theatrical release—VeggieTales: The Pirates Who Don't Do Anything, as well as the direct-to-video animated series 3-2-1 Penguins! ®. The new agreement with Big Idea Entertainment will leverage Entrenched, Inc. and HAS’ unique ability to provide top-notch digital visual images for feature films, television, and direct-to-video features.

“We’re thrilled to partner with Entrenched at such an exciting time, " said Leslie Ferrell, General Manager for Big Idea Entertainment. “We’re confident a fresh crop of VeggieTales will grow out of Hawaii, and continue to bring the timeless and delightful adventures, lessons and songs to viewers around the world. It’s an honor for us to participate in the official opening and celebration of Hawaii Animation Studios.”

On Thursday, February 11th, Leslie Ferrell and Mike Nawrocki, Vice President of Creative Development, Big Idea Entertainment, will join other notable guests including the Lieutenant Governor of Hawaii, James Aiona, and Senator Will Espero in Honolulu for a special commemorative opening ceremony.

About Big Idea Entertainment
Big Idea Entertainment is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTalesÒ has sold 53+ million videos, 13 million books and more than 7 million CDs. VeggieTalesÒ and Big Idea’s property, 3-2-1 Penguins!Ò, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the quboÒ children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales MovieÒ (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do AnythingÔ-A VeggieTales MovieÒ (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.

About Entrenched, Inc.
Entrenched, Inc. is a production entity that provides funding, architecture, flexibility, optimization and realization to service the rapidly expanding digital content industry. Based in Toronto, Canada, since (2008), Entrenched designs and performs all the creative elements of production, including the pre and post-production aspects, which can then be packaged and exported to production studios worldwide. The principle’s of Entrenched’s credits include: Nine, The Pirates Who Don’t Do Anything—A VeggieTales Movie, Everyone’s Hero, IMAX 3D Spacestation, Nascar 3D, Cyberworld, Game Over and X-Men. For more information on Entrenched, Inc., visit: www.entrenched.ca/.

About Hawaii Animation Studios
Hawaii Animation Studios is a state of the art CGI Animation studio, located in the heart of downtown Honolulu, Hawaii. The Studios perform full-production CGI features, TV episodic shows, and direct to DVD work. Hawaii Animation Studios has attracted such widespread and sough-after talent as: CG Supervisor, Remington Scott (Spider-Man 2 Ò, Spider-Man 3Ò and The Lord of the Rings: The Two TowersÒ); Production Manager, Chris DiGiovanni (The IncrediblesÒ, Finding NemoÒ and Horton Hears a Who! Ò) and Art Director, Jon Lomberg (Illustrator for author Carl Sagan, Contact). Hawaii Animation Studios’ mandate of creating both a vibrant animation studio and an established animation community in the state of Hawaii has prompted superb partnerships with state educators and the university system of Hawaii. For more information on Hawaii Animation Studios, visit: www.hawaiianimation.com.

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